First Financial offers a complete line of banking and other related financial services to consumer and commercial customers. Through its thrift subsidiary, First Federal, it operates a total of 65 offices located in the Charleston Metropolitan area, Horry, Georgetown, Florence and Beaufort counties in South Carolina and Brunswick, New Hanover and Pender counties in coastal North Carolina.

First Financial offers a wide range of insurance and investment products through the First Southeast family: First Southeast Insurance Services, Inc. and First Southeast Investor Services, Inc. First Financial purchased operations of Associated Insurors, Inc. of Myrtle Beach in June 2000, the Kinghorn Insurance Agency in May 2001 and Johnson Insurance Associates, Inc. and Benefit Administrators, Inc. in Columbia in August 2002. In March 2003, First Southeast Insurance Services, Inc. purchased Woodruff and Company in Columbia and merged it into Johnson Insurance Associates, Inc. In 2004 Kimbrell Insurance Group was purchased. In June 2006, First Federal purchased Employer Benefit Strategies, Inc. In October 2006, First Southeast Insurance purchased Peoples Insurance Agency located in Beaufort. In January of 2008, the Lake City office was closed and its files consolidated into the Florence office of First Southeast Insurance Services, Inc. In April of 2008, First Southeast Insurance Services, Inc. acquired The Somers-Pardue Agency, a multi-line property and casualty insurance agency with specialization in property management and employee benefits, located in Burlington, NC. With its recent purchases, First Southeast Insurance Services, Inc. is now one of the largest independent insurance agencies in South Carolina.

• Holding company incorporated in Delaware in September 1987 with reorganization of First Federal into holding company effective June 30, 1988.
• First Financial acquired Peoples Federal Savings and Loan Association, Conway, SC on October 9, 1992.
• First Financial acquired Investors Savings Bank in Florence, SC on November 7, 1997. Investors Savings was merged into Peoples Federal.
• First Southeast Services Group
  • First Southeast Insurance Services offers comprehensive retail and commercial insurance products and services.
  • First Southeast Investor Services is a full service broker-dealer.
  • Kinghorn Insurance Services.
  • Johnson Insurance Associates, Inc.
  • Employer Benefits Strategies, Inc.
  • Peoples Insurance Agency.
  • Benefit Administrators, Inc.
  • Somers-Pardue Agency, Inc.
• New and expanded banking products and services for small and medium-sized businesses.
• Significant investments in retail office and other distribution channels
• New branch automation and sales system
• Growing Correspondent Lending program (three southeastern states)

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